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Sounds pretty boring right? And why would I need to do that? I already know what’s in my portfolio, it’s my portfolio after all.
But honestly, it was quite informative, even if it was literally just my own input.
Actually looking at the work I’d done, taking note of the common themes and counting how many of what kind/genre/market/subject was present in my portfolio really helped give me an idea of what I needed to work on next.
It’s no set-in-stone formula, I just sat down with my freelancing journal and started writing while looking at the thumbnails of my work. (Something I honestly need to write in more, but It’s a lovely A4 leather bound lined journal where I write my freelancing goals, potential target markets and potential portfolio subjects, I’d recommend keeping one and it’s good to refer to if you’re looking at what you’ve done and what you want/wanted to be doing)